Your agency website represents you, your brand, your message, and your point of difference. Your business and the team within it are unique and not like any other company, so why should your website be any different? In this article, we’ll look at how a custom website can assist with your Real Estate marketing strategy.
Your site is the only piece of tech you can actually control
Most agencies have a profile or listings on a large number of real estate portals or service providers. While these portals are great for the listings you already have, they offer very limited customisation and control from your end. Once you send your audience over to one of these portals from an ad or client communication, you have no control over what other listings or agent profiles they’ll look at while they are there.
If you point all of your marketing efforts to your own website, you know for certain that they are in your own ecosystem. As long as they find answers to the questions they have, there will be no need to go looking at other websites or agency pages.
While it is great to get more traffic to your website, what are you doing with that information after they close the browser tab? If you have social profiles or a CRM that offers re-marketing features (such as Facebook Pixel), you can continue to push ads in front of these users at a later date. Simply let the STAFFLINK web team know which integrations you need and it will be included in your new build.
Brand Awareness (Top of Mind Awareness)
Top-of-mind awareness (TOMA) is defined as being the first brand that comes to mind when a customer is asked an unprompted question about a category or service. If you are making potential customers more aware of your brand by showing your ads online and sending them to your website, you’re well on your way to getting a seat at the table when they’re ready to sell.
The STAFFLINK web team will design your new site to match your style guide and stand out from every other agency out there.
If you don’t have a Real Estate Marketing Strategy, or would simply like a review of your existing website, the team at STAFFLINK would love to hear from you.