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How To Keep Your Real Estate Business Operational With Virtual Tours

How To Keep Your Real Estate Business Operational With Virtual Tours
20 March 2020 Stafflink

Due to the Coronavirus pandemic, countries like Australia have implemented a suspension of real estate auctions and open for inspections to prevent further escalation of the disease.

The real estate industry is especially compromised. On 24 March 2020, the national cabinet announced a ban on real estate auctions and open for inspections starting Wednesday midnight, 25 March 2020. The new rule prohibits gathering of mass crowds to help prevent the disease from spreading.

For many agencies, this is of significant concern as it hinders their ability to operate. One of the most important aspects of real estate is showing homes to buyers and tenants. But there is a solution. Virtual tours.

Here are 5 reasons why you should make a virtual tour for your listings now

It keeps your clients and your real estate agents safe

The world is currently in the midst of the Coronavirus pandemic changing the way people and businesses operate.

A virtual tour can enable clients to access your for rent and for sales properties in the comfort of their own home. No physical interaction and inspection means both your staff and your clients are kept safe from potential exposure.

Putting up your property online ensures that your business remains proactive during the course of this unfortunate event. And you don’t even need to leave the house to keep it operational.

For more information on doing business during a pandemic, check out our free COVID-19 Business Continuity Course for real estate businesses on the STAFFLINK learning platform.

It amplifies your digital presence

Technology is ever-evolving and has made the lives of people much simpler. We as real estate agents must adjust our processes to provide a more transparent and engaging service.

Virtual tours not only help you lease and sell properties, but it also helps you stand out among your competitors.

Want to know how to make your own virtual tour? Then please access our free virtual tour training course on the STAFFLINK learning platform.

Saving you time and money with better pre-qualifications

How many clients do you show properties to that aren’t pre qualified?

Being able to send a virtual tour to a client prior to them attending the property can help you differentiate between the clients who are most likely wanting to proceed with the property VS the clients who are just searching opportunistically

It Increases Your Engagement Rate

This might be a bit technical, but having a virtual tour set up can actually increase your website’s engagement rate.

According to Virtual Tours Creator, having a virtual tour for a particular listing increases user engagement by up to 50%.

Engagement rate represents the percentage of people actively participating on a specific page’s content and/or call to action. A higher engagement rate is good because there are fewer people “bouncing out” and leaving your content.

This is extremely beneficial for your SEO ranking, plus it can help increase your digital exposure, which will lead to more people looking into your services.

It modernises your business and saves the buyer and seller time

No matter how you operate, prepping properties for advertisement can be time consuming. From when you first launch a new property, to finding the right buyer or tenant to work with, it is very common to be inundated with enquiry. Most of which are looking opportunistically and are not ready to commit, a virtual tour can help you segregate the serious clients from the curious.

What else can a virtual tour be used on?

By using a 360 camera, you can cover every corner of a house and it should only take about 15-30 minutes to shoot. Plus an additional 5-10 minutes to set up using Virtual Tours Creator’s system.

You can also use virtual tours for:

  • assisting sales agents with generating appraisals,
  • assisting suppliers with quoting for repairs,
  • and as a tool in your entry and vacate process.

Keep in mind that these are just some of the benefits virtual touring can bring to your organisation AT THE MOMENT. As technology evolves so should we.

Plus with virtual tours, you are making it easier for people to view your listings, helping bring more eyes to the properties you manage.

Want to know more about virtual property tours? Click here for your free STAFFLINK virtual tour training course!