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How to improve your agency’s SEO and show up in more search results

Set up your site correctly for SEO

Many business owners are aware of the term Search Engine Optimisation (SEO), and how it is important, however your time is best spent running your business and winning more listings, not worrying about page titles and keywords.

STAFFLINK’s web team can take the stress out of setting up your real estate website correctly for best practice SEO. This includes setting up the on-site features including (but not limited to):

  • SEO Titles
  • SEO Descriptions
  • Focus Keywords
  • Page Titles
  • H1 (Heading tags)
  • On-page keywords

There are plugins out there that can generate these fields based on templated information, however these are often very generic and don’t know the keywords that are important to you or your audience.

To have everything set up to rank successfully in Google searches, you will want to build out appropriate terms & phrases for the following page types:

  • Home page
  • Landing pages
  • Key service pages Agent profiles
  • Property listings
  • Office/location pages

Sitemap configuration

Your website should be set up for all relevant pages to be scanned and indexed by Google, with an up to date sitemap being available at all times. It is important to submit your sitemap correctly to Google so that you can be alerted if any issues arise with any of your web pages.

Remove any unwanted backlinks & avoid being penalised

Do you know how many websites have links pointing to your website? Google and other search engines consider these backlinks when deciding how trustworthy your website is. If there are too many spam websites pointing to you, this may lead to your website being penalised by Google.

STAFFLINK can provide backlink analysis to ensure that your website isn’t at risk of losing any SEO authority.

 


 

Contact the STAFFLINK web team today to review your website performance and appear in more search results.