Image Property Website Case Study

image property website case study

In 2020, STAFFLINK partnered with Image Property to undertake the immense task of rebranding and transforming their company. With a rapidly growing sales team and increasing influence on the Real Estate space, Image Property needed a high-quality website, with aesthetic appeal and the functionality to match.

8.7 Sec

Faster Speed Index


Broken links fixed


More monthly visitors


More enquiries

In this Image Property website case study, we’ll be looking at how STAFFLINK was able to provide:

  • A visually appealing website with a strong User Interface/User Experience (UI/UX) across both desktop and mobile, with a clear user journey from start to finish
  • Lightning-fast speeds regardless of the number of viewers, across all device and connection types
  • Transfer of data from property listening and external resources to keep the website content completely up to date
  • Cleaning up an enormous number of pages and old listings to improve the performance (for both the user and search engines)
  • High-quality pages for each sales agent and property manager, including information relevant to them and usable for their own marketing purposes

Our goal was to increase the usability, performance, and overall aesthetic of their website and digital footprint. The website needed to represent the high standards of the company and team.


Key Results:

The STAFFLINK website development team used first-class technology, lightweight components and servers, all setup for large scale real estate websites to generate test scores that showed massive improvements across the board, including:

  • Health Score measures the percentage of URLs on the site with no errors
  • Speed Index measures how long it takes for your website to visibly display all of the content on the page correctly
  • Largest Content measures the load time for the largest piece of content to completely appear and become interactive on the page

Old Website

New Website

Website Health



First Content

7.0 seconds

0.9 seconds

Speed Index

10.7 seconds

2.0 seconds

Largest Content

23.8 seconds

1.4 seconds

Time to Interactive

25.6 seconds

0.9 seconds

Broken Links



*Performance tests for the Image Property website case study were run and verified by Google Lighthouse, which analyses the performance through a variety of metrics when visiting and loading web pages.

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