Almost every business owner has heard about the importance of SEO. Search Engine Optimisation is the process of creating traffic for your brand’s website as well as increasing its digital presence through organic search engine results.
SEO helps you develop your content through what people are searching for online. It’s about providing them with the answer to questions they haven’t even thought of asking yet. This will depend on key phrases and words which will allow them to potentially connect with you and your solutions.
So why exactly do you need SEO?
Organic search is the most legitimate source for web traffic
The success of your website performance is entirely dependent on organic search. It plays a vital role in your sales funnel that will ultimately lead to a closed deal.
As of the moment, Google is the most visited website in the world. They own about 75% of the overall search engine market. This makes Google the best bet to contribute to the visibility of your brand online.
With the majority of the world visiting Google to get information every day, it’s the perfect place to start optimising your digital presence. Being present in a search engine like Google validates the credibility and legitimacy of your brand – You have already established trust with potential customers just by ranking there.
90% of websites are virtually non-existent in Google
Let me point out again that Google is the most visited website in the world. It also happens to be the most popular email provider with more than a billion concurrent users. And if that still doesn’t register, Youtube (which is owned by Google) is the SECOND most popular search engine.
Talk about a monopoly.
High-quality SEO is crucial to any business operation because, without it, you are invisible to the rest of the world. That’s why establishing your keywords and creating consistent content for your website and socials should be a top priority if you want to rank.
Do keep in mind that Google is always altering its algorithms. This is to “cleanse” the search engine from untrustworthy links that find loopholes to the algorithm, which is why they always have to keep renewing it. So to ensure the legibility of your website, do not attempt to trick the system and focus on building good quality SEO.
SEO builds your brand’s credibility
The main goal of optimising your SEO is to build a strong foundation for your website. Because of Google’s process of weeding out bad and untrusted links, you can easily gain the users’ trust when your brand is easily discoverable through Google.
Just by showing up in filtered searches increases your reputation and the more people see you, the higher the probability of them clicking on your links.
Building your credibility through SEO involves high-quality backlinking, positive user behaviour/reviews, and optimised pages and content. You can actually rank up without having to exploit the system or spend a dime.
You know what they say, “if you build it, they will come.”
SEO impacts the closing of sales
In the age of tech, customers thoroughly research products and services before buying in. from a buyer’s perspective, this is considered an advantage.
Using SEO to provide users with vital information about your product can increase your chances of closing sales. Because buyers are dependent on online research, why not provide them with a place where they can get what they need and ultimately lead them to become a customer?
Work on your landing pages, find your relevant keywords, write engaging content. You’ve got them on your website, all you have to do now is reel them in.
A catchy call-to-action with a sign-up form should complete the process.
It’s a cheaper alternative
SEO is a form of advertising done online. It definitely beats what traditional advertising and has been doing for years. What’s great about SEO is you can do it without ever having to spend a single cent. Because SEO is reliant on the quality of your content and keywords.
And if you are going to spend, it’s still not going to be as expensive as it is with print media. It’s simple and practical provided you have a deep understanding of how it all works.
The data is measurable & quantifiable
One of the benefits of SEO is that you can see the progress of your published pages or content. Traditional media spends millions of dollars putting up billboards, posters, TV commercials and merchandising but even then their data remains inconclusive and unquantifiable.
With tools like Google Analytics, you can get an extensive look at the performance of all your ads. You can even see how much time people spend on your videos before closing it.
The best part is you can manually target a specific group with a specific ad before publishing them. You can customise the groups based on age, gender, area proximity, even by industry.
Implementing a strong foundation for your brand’s SEO is of great importance to your company. It is vital to any brand’s success in establishing a digital presence especially if you want to stay ahead of your competition.
Get that competitive edge, talk to us about optimising your business online now!